About

We are a strategically led, creatively driven full-service communication agency based in Saudi, dedicated to building Saudi brands with a core belief that business success happens when people dare to think differently. Founded in 1991 by Tarek Istanbouli with ambition is as crystal-clear today as it was then: TO MAKE  A RELEVANT DIFFERENCE TO BRANDS, BUSINESSES AND HUMANS.

The Power Of Three

Research
Through research, we understand the changes affecting brands, categories, culture and customer's landscape. We then analyze needs, drivers, barriers and define the segment we wish to target and their unmet needs.
Strategy
Using Keller's model, we build solid brand equity that is customer-centric so that customers have specific, positive thoughts, feeling, beliefs and perception about your brand and establish differentiation. The result is a long-lasting brand strategy.
Marcoms
We design and conceive the blueprint of integrated marketing and communication activities and determining the ideal communication messages and touchpoint mix throughout the customer journey.

Our Story

In a world of followers, look-alike offerings, it’s hard to stand out from the crowd. That’s where we come in. As storytellers, we spend time getting to know your business, identifying the points or relevance with the Saudi market, and then developing your brand story. Based on a profound grasp of our market, our process helps us create head-turning brands, but it means nothing if those turning heads do not take action that drives results.
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Samson or Goliath
Redefined Saudi Arabian Fashion
Despite being the only Saudi-made Shumagh, it was lagging behind European imports. In 5 years, the brand has changed the category from a product into lifestyle and fashionable brand by successfully segmenting it into several personas that market leaders and customers has recognized and adopted.
Partnered with TFO to connect with Regional High Net-worth Investors

We partnered with TFO to not only chart out brand and communication strategy, but also in the process of digital transformation for the business to move from advocacy and referencing lead business to building a digital marketing funnel for customer acquisition.

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A journey of growth and success from 2% to a share of 46%
With a business goal to become the number 1 brand in Chilled chicken across KSA, we create a leadership position in a market filled with sameness and very little brand differentiation in only seven years.
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A journey of growth and success from 145 million 1.2 billion
A relationship that extended for 17 years, powered by the ambition of becoming the largest automated bakeries in KSA. By staying on top of the evolving Saudi culture and leveraging customer insights, L’usine is a clear market leader in the category today.
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A Story of a true challenger brand from no.1 to 160 stores
A market dominated by two pizza international players, Pizza Hut, Domino’s Pizza, Maestro Pizza, came to the scene and created a market disruption. The new pizza player took the market by surprise and became 2nd volume share brand in KSA in just four years of operations.

Our Services

Brand Strategy

It is the long-term plan for a successful brand to achieve specific goals. Over the past 30 years, we have developed and executed brand strategies for renowned Saudi brands that connected to customer emotions and addressed their needs.

Brand Identity

Our process combines artistic and strategic thinking to deliver the visual manifestation of the brand, from naming to identity to complete visual design of all brand collaterals.

Brand Communication

A strategic communications plan is an integral part of your marketing efforts. We analytically plan and distribute the creative assets of any campaign across the marketing funnel to drive conversion.

Content Strategy

A good content strategy helps us creates unique content that gets the attention of both customers and search engines. They will leverage channel strategy, narrative frameworks, SEO, and content style guides to build a cohesive content strategy relevant to the brand and customers.

Online & Offline Media Execution

Fully integrated services right from the concept ideation, we develop seamless executions of the idea into videos, online, print, out-of-home, for online and offline touchpoints.

Social Channel Executions

There is no such thing as social media agency. There is marketing, most of which happens to be digital. Our role has evolved to be that of a conductor of an orchestra who creates the symphony (strategy + direction) and manages the day-to-day execution of your social media campaigns in line with your business and brand strategy.

Our Partners

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