Customer Contact Initiative
The campaign objective was to develop a communication strategy to effectively communicate this digital transformation of the customer contact initiative of Bank Aljazira
Digital has become part and parcel of everyday life and there is a lot of communication that revolves around digital transformation. The primary challenge for the Bank AlJazira Digital Customer Contact campaign was to stand out from the clutter and make impact with the customers and at the same time effectively announce the features and benefits of the service.
One part of the campaign revolved around awareness of features of the service – I.e Multi-platform (WhatsApp, Online Chat, Email) and the fact that the service is available 24/7 (anytime, anywhere), this was to be communicated using social posts. The second part of the campaign was to create an impactful video content that would standout form the clutter and clearly communicate the features and benefits in an engaging way.