EPP INSTALMENT PROG.
BAJ aimed to launch the EPP- installment program of 0% profit margin (with selected partners) to facilitate credit card payments.
Through detailed understanding of the habit and practices of the Saudi consumers we realized the tendency of consumers always postpone their purchase until they have enough cash . The agency has developed the name of the program ‘La T2ajil’. the program name indicates “Enjoy life without the need to postpone any purchase you wish to own”.