• HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact

  • HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact

  • HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact

  • HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact

  • HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact

  • HOME
  • About Us
  • Work
  • Articles
  • Careers
  • Contact
Desar – Personalities
February 14, 2021
Desar – What If?
February 14, 2021
Published by admin at February 14, 2021
Categories
  • works
  • DateFebruary 14, 2021

THE QUALITY ARGUMENT

The first argument that a brand needed to defend it self against was QUALITY, especially given the fact that Desar was at price parity as compared to the imported competition. The creative insight that was leveraged was that “Who best understand the needs and wants of the Saudis except its own people, a brand that is made by them”.

The standards in quality set by Desar was the envy of others to follow.

Share
0

Related posts

February 15, 2021

ALBAIK – National Day


Read more
February 15, 2021

BAJ – Ajwaa


Read more
February 15, 2021

Tahweel – Brand Campaign


Read more
Copyright © 2021 In-Communication. All rights reserved.