In early 2002, a few months after 9/11 Saudi acceptance allover the world was shaken. A lot of people did not travel, some were even were ashamed to show their passport and openly say their nationality. Consumers of traditional shumags are characterized by being PROUD SAUDIS , we leveraged this cultural insight and linked back pride on the brand that represents Heritage and Tradition.

عيش يا سعودي.. هذا زمانك وهذا مكانك