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Desar – It’s Men’s World
February 14, 2021
Desaar – THE QUALITY ARGUMENT
February 14, 2021
Published by admin at February 14, 2021
Categories
  • works
  • DateFebruary 14, 2021

Personalities

The brand then expanded the product offering at different price points – Parity and Premium, with clear product differentiation in design, patterns and color.

The communication strategy was built on the culture insight that highlights different usage pattern of shumagh, reflecting the personality of the consumer and/or different occasions

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