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Desar – What If?
February 14, 2021
Dar Al Tamleek – Don’t Bank
February 14, 2021
Published by admin at February 14, 2021
Categories
  • works
  • DateFebruary 14, 2021

SAUDI VS ENGLISH

Following the successful introduction of the brand and the high awareness level created by the brand campaign, a follow-up campaign was devised around the Ramadan season.

Typically Ramadan is a season of soap opera and comedies, and series like Tash ma Tash enjoy high viewership. The brand leveraged this opportunity and developed a humorous campaign, mocking the imported competition by positioning them as foreigners posing to be Saudis.

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