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Haagen-Dazs – Simple Made Extraordinary
February 14, 2021
GAZT – Giving
February 14, 2021
Published by admin at February 14, 2021
Categories
  • works
  • DateFebruary 14, 2021

Zakaty App

The Challenge

Zakat is one of the pillars of Islam that is commonly performed by individuals on their own terms. Money that goes out is not always landing in safe hands or to the right beneficiaries.

The Opportunity

Capitalize on the arrival of the month of Ramadan, being a season of giving and generosity.

The solution

An OOH, Social, Digital and Direct Mail campaign was created inviting people to download ZAKATY app, followed by a video, and a Twitter engagement campaign that recorded great turnout.

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