Zakaty App
The Challenge
Zakat is one of the pillars of Islam that is commonly performed by individuals on their own terms. Money that goes out is not always landing in safe hands or to the right beneficiaries.
The Opportunity
Capitalize on the arrival of the month of Ramadan, being a season of giving and generosity.
The solution
An OOH, Social, Digital and Direct Mail campaign was created inviting people to download ZAKATY app, followed by a video, and a Twitter engagement campaign that recorded great turnout.
