Following the success of the 10min campaign, and in an effort to own speed of services, Maestro put out the 30min delivery promise.

The creative insight was driven from the competition. On any given day when you order from competition consumers tend to follow up on their order with the delivery driver.

Culturally Indian movies are known of being full action and in the Saudi culture when someone lies, the popular expression used is that “he is pulling an Indian movie on you”.

The objective were to make fun of competition delivery service, using this insight and expression