Tahweel Brand Campaign
TAHWEEL creates innovative plumbing solutions for B2C and B2B customers, focusing on Enabling Peace of Mind as their USP and brand promise. Peace of mind that the B2C customer enjoys knowing that the pipes will be problem-free for a long period of time; peace of mind that the B2B customer enjoys knowing that their reputation will be intact since the pipes will be problem-free for a long period of time.
But the problem was that homeowners felt that they have little if not zero knowledge about pipes and had to rely on their plumber to make a decision when it comes to that.
The idea was to empower them to make an informed decision by themselves, without having to rely on a third party.
An emotional campaign made of videos and OOH was created, mostly playing on family frustrations and childhood memories. The concept tackles family decision making processes and childhood memories where the user had little to zero say in the decisions, since the older family members were in charge of deciding.