Diversifier
Insight
TFO wanted to introduce its diversification products through a campaign targeting 30 to 50-year-old men, 2nd or 3rd generation in family business, managing accumulated family wealth and looking to make meaningful investments as well as young professionals looking to invest.
Challenge
The idea was to create a campaign targeting active investors looking for best returns on the long run, with a clear message saying that diversification is good, since it boosts return and reduces risk.
Solution
A digital campaign visually focusing on diversification was launched on Social Media, mostly LinkedIn and twitter where the target audience is, as well as an ad campaign.
