Pioneer Club Campaign
The Family Office the Bahrain based global wealth management expert, launched its proprietary digital platform for onboarding, client portfolio management and access to investment opportunities. Phase 1 of the campaign (launched earlier) was about creating awareness of the TFO Pioneer Club, where we invited prospective clients to take a seat at the inner circle of pioneer investors and get access to exclusive global opportunities and services
The challenge from a communication point of view was to establish multiple benefits under a single campaign idea. While the features that The Family Office digital platform was offering, were path breaking, to tie them up all together and package them into a cohesive campaign which appeals to a wider audience base was the campaign challenge.
To meet the challenge of communicating multiple benefits in a cohesive way, we utilized an Umbrella campaign idea based on the platform of “What Makes A Difference In Wealth Management”. The campaign idea of “IT MATTERS” was formulated to anchor multiple benefits coming together to give the prospects an edge in the wealth management industry that only The Family Office could offer