ALBAIK faced the challenge of introducing a new product, the “BAIK BQ Burger,” which featured a unique combination of ingredients including BAIKEEZ THIGHS, BBQ sauce, sweet pickles, and fluffy potato bread. The primary communication objectives were to create awareness of this new product and highlight the use of BBQ sauce, sweet pickles, and potato bread for the first time in ALBAIK’s offerings. The challenge lay in capturing the attention of their target audience, primarily chicken burger enthusiasts aged 13 and above, who already had high expectations for ALBAIK’s quality and flavors.

Unveiling the BAIK BQ Burger ALBAIK’s solution was to launch a comprehensive campaign to introduce the “BAIK BQ Burger” to their target audience.

Packaging Design: ALBAIK designed unique and eye-catching packaging for the BAIK BQ Burger, ensuring that it visually communicated the blend of flavors and excitement in each bite.
Key Visual: A captivating visual representation of the burger that emphasized the combination of ingredients and the promise of a new taste experience.
Animation: Engaging animations or videos showcasing the preparation and assembly of the BAIK BQ Burger, further highlighting the blend of flavors.
Outdoor Advertising: To reach a wider audience, outdoor advertising such as billboards and posters were deployed in strategic locations, creating curiosity and anticipation.
Social Media Posts: ALBAIK leveraged platforms like Twitter, Instagram, Facebook, and Snapchat to engage with their audience. They shared visually appealing content, customer reviews, and short videos that showcased the “wow” and “mmm” moments of enjoying the BAIK BQ Burger. ALBAIK’s strategy was to emphasize the unique sensory experience of their new product, promising customers a taste and flavor sensation that would leave them pleasantly confused with each bite. By leveraging their reputation for quality and taste, ALBAIK successfully introduced the BAIK BQ Burger to their loyal customer base and beyond, creating buzz and excitement around this innovative addition to their menu.