Since the inception of fast food in Saudi Arabia, the main three pizza players, Pizza Hut, Domino’s Pizza and Pizza Inn flourished because the product was new and the market was big enough to accommodate all of them with minimum level of competition. Now that Maestro Pizza came to the scene, how do you differentiate it from fierce competition?

The concept was both simple and relevant, which made it a success. Following the success of the 10min campaign, and in an effort to own speed of services, Maestro put out the 30min delivery promise. A campaign was launched, promising delivery in 30 minutes or else you enjoy your pizza FOR FREE. The new pizza player took the market by surprise with a unique brand strategy developed by the agency which took the brand to the position of 2nd volume share brand in KSA in just 4 years of operations.